#HASHOFF Executive Team


Joel wright

Co-CEO & co-Founder
Hashtag: #BOOM

Joel is Co-CEO and founder of #HASHOFF and responsible for product and business operations for the company. Prior to #HASHOFF, he ran the media organization in the Americas for Travelocity, a global leader in the online travel category. He was responsible for over $100 million in annual revenue. Travelocity's North American interests were acquired by Expedia (NASDAQ: EXPE) in 2013 and managed transition of media assets as a part the agreement.

He also had extensive experience in the entertainment industry starting and building the digital practice for leading Hollywood talent agency Paradigm. For large established media companies like Yahoo! (NASDAQ: YHOO) and start-ups like Marc Andreessen's company Ning, Inc. which was acquired by GLAM Media.


Tom jessiman

Co-ceo & co-founder
Hashtag: #HouseChard

Tom Jessiman is the Co-CEO and founder of #HASHOFF. He oversees finance, technology and strategic relationships. He has founded and run a number of digital media enterprises in consumer Internet and social media over the past 20 years.

Prior, he launched Wayin, a social intelligence and content curation company, with Scott McNealy, founder of Sun Microsystems. Tom also founded Pickspal, the sports social networking community — the first sports application on Facebook — and sold later to Liberty Media. He founded Sports.com, Europe’s leading online sports and gaming portal. Previously, he served as Senior Vice President, Operations, for CBS SportsLine.com. He has launched corporate venture groups for IBM and US WEST.


Steve farella

investor & board member

Steve is a media agency veteran, entrepreneur and passionate about helping startups.

He was the founding CEO of Havas’ media agency, MPG. He co-founded the fastest growing independent media agency, TargetCast tcm in 2002, which he sold to MDC Partners. Today Steve currently serves as founding Chairman of MDC Media Partners and Assembly Media, a newly launched media agency providing scaled media solutions powered by unique planning and buying technologies.

Before launching media agencies Steve built and managed media groups at several leading national advertising agencies including Jordan McGrath Case & Partners, Young & Rubicam, Wells Rich Greene/BDDP and Ammirati & Puris. He started his career at Benton & Bowles.