who we are.
#HASHOFF is the pioneer of content marketing for brands of all sizes and across all industries, with more than 150,000 creators opted into the platform worldwide.
The company's proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best creators. By sourcing authentic creators to create and distribute organic content on a brand's behalf, #HASHOFF drives brand engagement metrics that vastly outperform those of traditional social media marketing. #HASHOFF is platform-agnostic, sourcing creators across Facebook, Instagram, Snapchat, Twitter, and YouTube. Founded in 2014, the company is headquartered in Denver with offices in New York City and Los Angeles.
Tom Jessiman is the CEO and co-founder of #HASHOFF. He oversees product, operations and strategic relationships. He has founded and run a number of digital media enterprises in consumer Internet and social media over the past 20 years.
Prior, he launched Wayin, a social intelligence and content curation company, with Scott McNealy, founder of Sun Microsystems. Tom founded Pickspal, the sports social networking community — the first sports application on Facebook — and sold later to Liberty Media. He founded Sports.com, Europe’s leading online sports and gaming portal. In June 2002 during the World Cup, Sports.com was the second most visited sports site globally. Previously, he served as Senior Vice President, Operations, for CBS SportsLine.com. He has launched corporate venture groups for IBM and US WEST.
He is a graduate of Harvard Business School and the University of North Carolina.
Joel is President and Co-Founder of #HASHOFF and responsible for business operations for the company. Prior to #HASHOFF, he ran the media organization in the Americas for Travelocity, a global leader in the online travel category. He was responsible for over $80 million in annual revenue in both display, mobile, tablet and video. Successfully turned around business that was declining by double digits to 18% year over year growth in 2013. Travelocity's North American interests were acquired by Expedia (NASDAQ: EXPE) in 2013 and managed transition of media assets as a part the agreement.
He also had extensive experience in the entertainment industry starting and building the digital practice for leading Hollywood talent agency Paradigm. For large established media companies like Yahoo! (NASDAQ: YHOO) and start-ups like Marc Andreessen's company Ning, Inc. which was acquired by GLAM Media.
Steve is a media agency veteran and entrepreneur.
He was the founding CEO of Havas’ media agency, MPG. He co-founded the fastest growing independent media agency, TargetCast tcm in 2002, which he sold to MDC Partners. Today Steve currently serves as founding Chairman of MDC Media Partners and Assembly Media, a newly launched media agency providing scaled media solutions powered by unique planning and buying technologies.
Before launching media agencies Steve built and managed media groups at several leading national advertising agencies including Jordan McGrath Case & Partners, Young & Rubicam, Wells Rich Greene/BDDP and Ammirati & Puris. He started his career at Benton & Bowles.
Mike is an ad agency veteran and entrepreneur.
He was founder and Chief Executive Officer of Media IQ, a New York based media audit firm specializing in evaluating ad buying efficiency for advertisers and their agencies. The company was purchased by Procurian in 2012, and then subsequently purchased by Accenture in December 2013.
Before becoming a successful start-up entrepreneur, he held a wide variety of Ad Agency positions. He capped off his advertising career as President and COO of Initiative Media North America, a $7 Billion media agency with 1200 employees in 15 offices.