The World’s Largest Creator Marketplace
Authentic. Creative. Scalable. Measurable.
Consumers in Context
The world’s biggest brands rely on #hashoff
Creators are authentic.
In social media, word of mouth and peer-to-peer recommendations outperform other modes of advertising--in a world where many ads are blocked and bots roam free.
Brands are ushering in the rise of creators, highly creative individuals with expertise in brand-relevant topics, and a highly engaged audience of between 10,000 and 1,000,000 followers.
The best creators do not endorse. Instead, they weave a product they like into their life story in a highly authentic manner.
As content marketing becomes more established, brands must track the impact of investment—not just by follower counts, but on brand lift metrics and, ultimately, on sales.
#HASHOFF Amplified combines the creativity and authenticity of content marketing with the scale and measurement of paid media on Facebook and Instagram—helping brands get the most out of each creator campaign with extensive ROI measurement.
Our proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best creators for each brand at any given moment--delivering unmatched context, authenticity and scale.
We approach content marketing in a different way. It's not about popularity; it's about highly creative, authentic voices. We take an agnostic approach to both platform and creators, which allows us to activate hundreds of programs simultaneously, without fatiguing the creators’ highly engaged communities.
Community and collaboration.
Identify and collaborate with creators real time—in social media where the “now” is most important.
#HASHOFF enables creators and marketers to work together on a global basis, 24/7. Our platform enables great relationships that drive mutual benefit, delivering extraordinary creative, industry-leading engagement.
The network effect.
#HASHOFF deliver 5X industry average engagement rates—the highest in the industry. Why? Our platform facilitates most contextual solution that works time and again—connecting the right brand with the right communities.
We access millions of creators to produce amazing content every day-- for a contextual audience of hundreds of millions.
By leveraging this unique strategic framework, we were able to overcome many of the challenges often present in influencer marketing. The combination of #HASHOFF’s technology and the power of Instagram ad products, proved highly effective in deepening our connection with female consumers and increasing relevance for Lime-A-Rita.
Victoria Vaynberg, US Digital Lead ABISee the Instagram Case Study
Paid Media Amplified Superior Creator Content
Anheuser-Busch’s strategy focused on adding a layer of influence marketing to its usual communication strategy, with a powerful twist. First, the team worked closely with #HASHOFF to find key influencers on Instagram whose voice and content already fit with the brand’s brightly colored aesthetic and who could would appeal to the target audience of women aged 21–34.
The 3 chosen influencers were then paid to produce exuberant photo and video ads showing that hot summer days are the most fun when sharing cold Lime-A-Rita drinks with friends. When the creative was complete, Facebook Marketing Partner (FMP) Kinetic promoted these ads via the influencers’ Instagram accounts to Lime-A-Rita’s core demographic. By promoting the posts through the influencers’ individual handles rather than the brand handle, maximum authenticity was ensured.
Thanks to this FMP access, and by transforming the influencer content into compelling Instagram ads, the campaign rocketed past the brand’s limited organic following, reaching 8.57 million people. The campaign ran June 5–July 16, 2017 and was measured by a Facebook brand lift study, which found that it had achieved a 17-point lift in ad recall and a 5-point lift in purchase intent.Request Demo
From our customers
“The missing piece of the content marketing equation has always been measurement. It’s great to see #HASHOFF take a clear leadership position solving this issue with Amplified, helping brands prove the impact and real ROI of content marketing.”
Blaise D’Sylva, VP, Media Dr Pepper Snapple Group
From our creators
“It makes sense for me to stay true to myself and to introduce the product into my real lifestyle. I cherish my audience.”
The Fall 2017 state of the union report.
The industry’s leading white paper on creator and content marketing in social media.
- Creators value their authenticity
- Prices for creators are unstable
- YouTube is growing as an alternative
- Being a creator is more and more a full time job
- White-listing is on the rise